Ramon Sole is the director of the Luxury Brand Management MBA at EAE Business School and co-founder of the Retail Institute, a strategic consultancy and education organisation aimed at the luxury, fashion and retail sector.
Prof Sole has spent more than 25 years combining senior management positions in fashion and luxury companies, such as Puig, Angelini Beauty, Loewe Perfumes, Loewe and Camper, with teaching.
Puig headquarters, Barcelona, 1990, 9:12pm, a young inexperienced product manager was looking at potential packaging designs for a new Puig perfume. He had to pick at least two finalists for a meeting with his boss the following day.
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